From the Advertising Age website:
McDonald’s has hired entertainment marketing firm Maven Strategies to help the fast-food giant encourage hip-hop artists to integrate the Big Mac sandwich into their upcoming songs. The lyrics should emphasize the sandwich’s name alone, and not necessarily McDonald’s or the Golden Arches.
McDonald’s receives final approval of the lyrics, but it will ultimately allow artists to decide how the sandwich is integrated into the songs.
Maven receives a consulting fee for its services. Music acts, however, will not receive payment upfront. Instead, they will earn anywhere from $1 to $5 each time their song is played on the radio.
If I had posted this on April 1st most of you probably wouldn't have believed it but it's true!
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